Last updated: May 2026

This Privacy Policy explains how The Fine Harvest (“Website”) collects, uses, stores and protects your personal information.

This Privacy Policy applies when you:

  • visit our Website;
  • place an order;
  • create an account;
  • contact us;
  • subscribe to marketing communications;
  • interact with us through social media, advertising or third-party services.

Please read this Privacy Policy carefully.

We recommend that you print or save a copy for future reference.

This Privacy Policy is intended to comply with:

  • the UK General Data Protection Regulation (“UK GDPR”);
  • the Data Protection Act 2018;
  • the Privacy and Electronic Communications Regulations 2003 (“PECR”);
  • applicable UK data protection and ecommerce laws.

1. Who We Are

The Fine Harvest is operated by The Fine Harvest UK Limited (“The Fine Harvest”, “we”, “us”, “our”).

Registered Office: 585A Fulham Road, London SW6 5UA
Company Registration Number: 14826609
Email: hello@thefineharvest.co.uk
Telephone: 020 3950 3021

For the purposes of UK data protection laws, we are the data controller of your personal information.

2. The Information We Collect

We may collect and process the following categories of personal information:

Identity Information

  • name;
  • billing name;
  • delivery recipient name.

Contact Information

  • email address;
  • telephone number;
  • billing address;
  • delivery address.

Transaction Information

  • order history;
  • products purchased;
  • payment status;
  • refund information;
  • delivery details.

Technical Information

  • IP address;
  • browser type;
  • device information;
  • operating system;
  • website usage data;
  • cookie identifiers.

Marketing & Communication Information

  • newsletter preferences;
  • marketing consent records;
  • customer service communications;
  • survey responses;
  • review submissions.

Account Information

  • login details;
  • saved addresses;
  • account preferences.

We do not intentionally collect special category personal data unless voluntarily provided by you.

Payment card information is processed securely by third-party payment providers and is not stored directly by us.

3. How We Collect Your Information

We collect information:

  • directly from you when you place orders or complete forms;
  • automatically through cookies and analytics technologies;
  • from payment providers and delivery partners;
  • from social media platforms where you interact with our content;
  • through email marketing platforms and advertising tools.

4. How We Use Your Information

We use your personal information for the following purposes:

Order Fulfilment

  • processing and delivering orders;
  • managing payments and refunds;
  • customer service and support.

Account Management

  • creating and managing customer accounts;
  • providing account functionality.

Marketing

  • sending newsletters and promotional communications where permitted;
  • personalising offers and advertising;
  • measuring marketing performance.

Website Improvement

  • analysing website usage;
  • improving website performance and customer experience;
  • troubleshooting technical issues.

Legal & Compliance

  • fraud prevention and security;
  • complying with legal obligations;
  • enforcing our Terms of Sale and Website Terms.

5. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Contractual Necessity

Where processing is necessary to:

  • fulfil your order;
  • provide customer services;
  • manage your account.

Legitimate Interests

Where processing is necessary for our legitimate business interests including:

  • improving our Website and services;
  • fraud prevention;
  • business administration;
  • direct marketing to existing customers where permitted by law.

Consent

Where required by law, including:

  • email marketing to non-customers;
  • certain cookies and tracking technologies.

You may withdraw consent at any time.

Legal Obligations

Where processing is necessary to comply with legal or regulatory obligations.

6. Marketing Communications

We may send marketing communications by email where:

  • you have consented;
  • you have purchased from us and applicable soft opt-in rules apply.

You may unsubscribe at any time by:

  • clicking the unsubscribe link in emails;
  • contacting us directly.

We use third-party email marketing providers, including MailerLite, to manage marketing communications.

7. Cookies & Tracking Technologies

Our Website uses cookies and similar technologies including:

  • essential cookies;
  • analytics cookies;
  • performance cookies;
  • advertising and social media cookies.

Cookies help us:

  • operate the Website;
  • analyse traffic and usage;
  • improve functionality;
  • personalise content and advertising.

Non-essential cookies are used only where you have provided consent through our cookie banner.

You can manage cookies through:

  • our cookie consent tool;
  • your browser settings.

8. Third-Party Services

We may share personal information with trusted third-party service providers where reasonably necessary for the operation of our business and Website, including providers of:

  • payment processing services;
  • order fulfilment and delivery services;
  • website hosting and ecommerce infrastructure;
  • analytics and performance monitoring;
  • email marketing and customer communications;
  • fraud prevention and website security services.

Third-party providers process personal information only where necessary and subject to appropriate contractual and security safeguards.

Services used in connection with our Website and operations may include:

We may update the third-party services we use from time to time as our business develops.

9. International Data Transfers

Some third-party service providers used by us may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are implemented in accordance with applicable UK data protection laws, including:

  • adequacy regulations approved by the UK Government;
  • International Data Transfer Agreements (IDTAs);
  • approved contractual safeguards.

By using our Website and services, you acknowledge that certain international data transfers may occur where necessary for the operation of our business and Website.

10. Data Retention

We retain personal information only for as long as reasonably necessary for:

  • legal;
  • accounting;
  • tax;
  • operational;
  • customer service;
  • fraud prevention purposes.

Retention periods may vary depending on:

  • the nature of the data;
  • legal obligations;
  • dispute resolution requirements.

Where information is no longer required, it is securely deleted or anonymised.

11. Your Rights

Under UK data protection laws, you may have rights including:

  • the right to access your personal data;
  • the right to correct inaccurate information;
  • the right to erase information in certain circumstances;
  • the right to restrict processing;
  • the right to object to processing;
  • the right to data portability;
  • rights relating to automated decision-making where applicable;
  • the right to withdraw consent.

Requests may be submitted using the contact details below.

We may request verification of identity before responding to requests.

12. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against:

  • unauthorised access;
  • loss;
  • misuse;
  • disclosure;
  • alteration;
  • destruction.

However, no method of internet transmission or electronic storage is completely secure.

13. Data Protection Complaints

If you have concerns about how we collect, use or handle your personal information, please contact us first using the details below.

Email: hello@thefineharvest.co.uk
Telephone: 020 3950 3021
Postal Address: 585A Fulham Road, London SW6 5UA

We aim to investigate and respond to complaints within a reasonable timeframe.

You also have the right to lodge a complaint with the:

Information Commissioner’s Office (ICO)

14. Children’s Privacy

Our Website is not intended for children under the age of 13.

We do not knowingly collect personal information from children.

If we become aware that we have collected information from a child without appropriate consent, we will take steps to delete it.

15. Third-Party Websites

Our Website may contain links to external websites.

We are not responsible for:

  • third-party privacy practices;
  • external website content;
  • third-party policies.

You should review the privacy policies of any third-party websites you visit.

16. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time.

Changes will take effect immediately upon publication on the Website.

We encourage users to review this page periodically.

17. Contact Us

If you have questions regarding this Privacy Policy or your personal information, please contact:

The Fine Harvest UK Limited
585A Fulham Road
London SW6 5UA

Email: hello@thefineharvest.co.uk
Telephone: 020 3950 3021